Savoy Engineering Group (SEG) is an engineering firm specializing in a unique niche
of the Heating, Ventilation and Air Conditioning (HVAC) industry. They provide software
to help their clients choose the most appropriate heating and cooling systems for
commercial and residential buildings.
After establishing a solid client base, SEG decided they were ready to expand their
business. However, they were faced with the task of achieving this with a limited
budget. They discovered that online marketing was the most appropriate and cost
effective method they could employ to achieve this.
SEG understood the simple formula for increasing sales:
A top ranking on search engines = more traffic = more sales
Gaining a top ranking on search engines was crucial for them because over 90% of
all online traffic to websites is gained through the major search engines such as
Google, Yahoo! and Bing. As with all industries, potential clients searched for
specific keywords to find businesses such as SEG that could fulfill their needs.
Therefore, by having their website dominate the top search engine results for their
main industry keywords, SEG would be able to attract large amounts of traffic to
their website and convert them to sales. But how to achieve a top ranking was the
Having been impressed with our SEO Suite software, SEG employed us to provide them
with social marketing optimization services in order to gain a top ranking on the
major search engines.
As Tracy Savoy, Director of Design Services at SEG mentions in her own words:
"I have utilized SEO Suite for 3+ years and have always
been pleased with how easy it was to set-up and use. It analyzes my webpages, suggests
keywords and tracks the web ranking of my website, www.load-calculations.com. I
received information about XGen SEO and was reluctant to try as I get bombarded
by many new products each day - each claiming to be “the best”. However, as I was
pleased with my previous dealings with Apex Pacific, I decided to employ Xgen SEO
to help SEG to continue to grow our business"
XGen SEO automatically create accounts on all major social networking sites, and
submitted SEG’s articles and links to these articles to hundreds of different social
media sites. This generated thousands of quality backlinks to SEG’s website, which
in turn pushed their website higher and higher on the Search Engines Results Pages
(SERPs) for their main keywords.
XGen SEO had a tremendous effect on their business. As Tracy Savoy explains:
"Within 45 days, the number of valid calls to my company
increased and after 5 months and 30 article submissions, the following concrete
goals were met and exceeded by using XGen SEO:
Organic top 5 ranking (all 5 positions) for all 10 keywords in multiple search engines
including Google, Yahoo! and Bing
3X the business over this time last year
Doubled my business size to deal with the new clients/work
Your Customer Service is professional and prompt. Thank you for delivering what
your ad claims and I look forward to utilizing other software applications you have
in the next quarter."
Because SEG’s business had been growing much faster than they expected in last few
months, they temporary paused their XGen SEO services to manage their new customers.
They are now in the process of hiring and training new staff to deal with the high
demand and will begin using XGen SEO again when they are ready to take on more customers